Irish games studio · PC management sim
Coach the team. Live with the club. Watch every choice arrive on the pitch.
PlayCluiche is a management game about coaching a Gaelic football club as a real institution: volunteers, committees, scarce pitches, county calls, emigration and memory.
The game
Plan the week. Work with people. Read the match.
Each week the coach works with incomplete information and bounded authority: availability, injuries, weather, selector opinions, club resources. The player plans training, manages people through conversations, names the side, and makes tactical calls during a stylised 3D match. Afterward, the game explains what happened and why — and the club remembers.
Between matches it is a society simulation. Players study, work, emigrate and return. Selectors hold loyalties. Officers control budgets the coach cannot touch. Supporters form opinions. The coach persuades and negotiates; the coach does not click other people’s jobs into compliance.
Why it is different
Five product laws
- 01
The player is the coach, not an all-powerful club god.
Bounded authority is the core tension.
- 02
Everyone else is a simulated person
with roles, memories, motives and their own goals.
- 03
Irishness is machinery, not decoration.
Volunteer scarcity, parish structures, county layers, weather and migration drive the simulation.
- 04
The 3D match is the proof surface.
Weather and crowds are systems, and the match shows why the week mattered.
- 05
A complete fictional world
original studio-owned IP, enjoyable with no licences and no mods.
Studio
Founder-led Irish micro-studio
Building original, exportable game IP from Irish social systems. Engineering-first and AI-assisted under written authority limits. Fictional clubs, people, crests and competitions — independently created, not real entities lightly renamed.